Founder Journal

Four Years on One Table: The Evolution of Flip Pick
From a 3D-printed idea in September 2022 to the Next Generation Flip Pick System in September 2026, every version taught us something. About the Founder Journal Building a company isn't... Read more...
Building The Kind of Company We'd Trust
"Businesses don't earn trust by asking for it. They earn it one decision at a time." About the Founder Journal Building a company isn't a straight line. It's a series... Read more...
We Could Have Kept Selling It. We Chose Not To.
Sometimes the right business decision costs you money. Sometimes it earns you something much more valuable. About the Founder Journal Building a company isn't a straight line. It's a series... Read more...
We Didn't Build Flip Pick With AI. We Built the Business With It.
How two founders, one idea, and an unexpected teammate changed the way we build a company. About the Founder Journal Building a company isn't a straight line. It's a series... Read more...
Why I’m Glad Manufacturers Didn’t Say Yes Right Away
Founder Journal #10 "Sometimes the people who don’t open the door for you force you to build a better one." About the Founder Journal Building a company isn't a straight... Read more...
Why We Built a Free Companion App
Founder Journal #9 "Sometimes the most valuable thing you build isn't something you sell. It's something you give away because it helps people do what they love." About the Founder... Read more...
Finding Delmar and D'Andrea
"Sometimes the biggest breakthrough isn't inventing something new. It's finding people who believe in your vision enough to help you make it better." About the Founder Journal Building a company... Read more...
Why We Redesigned Flip Pick Instead of Declaring Victory
Founder Journal #7 "The goal was never to prove we were right. The goal was to build something people genuinely loved to use." About the Founder Journal Building a company... Read more...
The Day Flip Pick Stopped Belonging Only to Us
Founder Journal #6 "You spend years building a product. Then one day, someone you've never met tells you what it really means. That's when you realize it was never just... Read more...
Filing a Patent Without Deep Pockets
Founder Journal #5 "Sometimes the biggest value of a patent isn't the protection it gives your idea. It's the commitment it demands from you." About the Founder Journal Building a... Read more...
Learning Injection Molding
"Never treat not knowing something as a reason to stop. Treat it as the next subject to learn." Founder Journal #4 About the Founder Journal Building a company isn't a... Read more...
Five Things We Were Wrong About (And Why We're Glad We Were)
Founder Journal #3 "One of the biggest myths about inventing is that successful people have better ideas. I don't think that's true. I think they're simply willing to let reality... Read more...
Our First Working Prototype
Founder Journal #2 "Ideas don't become real when you think about them. They become real the moment you can hold them in your hand." About the Founder Journal Building a... Read more...
Why We Invented Flip Pick
Founder Journal #1 "Sometimes the ideas that change your life aren't new. They've simply been waiting for the right moment." About the Founder Journal Building a company isn't a straight... Read more...
We Spent Four Years Trying to Reinvent the Guitar Pick.
Here's What We Learned. "Innovation rarely begins with certainty. More often, it begins with an annoying little thought that refuses to leave you alone." On a Saturday in early September... Read more...